The talented Zoe Garred joins us this year at Toque 2012 with Fleet Objects. After receiving her degrees in industrial design from Emily Carr University and in painting from the University of Calgary, Zoe Garred started her Vancouver based design studio, Fleet Objects.
Fleet Objects focuses heavily on ceramic works. For Zoe, “the idea of turning earth into something beautiful and useful is amazing”. Aside from ceramics, Zoe also uses other natural materials such as wood and leather. Zoe’s work is fully considered; her products and packaging use a minimum of materials, all of which are either re-usable, recyclable or biodegradable. Her inspiration comes mostly from the ocean; one can sense the oceanic allusions through fluid lines and soft colors of her designs. Even the name of her company, Fleet Objects, is based on an idea of a fleet of ships.
With Fleet Objects, Zoe aims to create objects one can cherish and connect with on a deeper level. To do so, Zoe skillfully combines artistry and functionality; albeit their usefulness, Zoe’s objects remain abstract in form and application. By leaving the function of her pieces open to interpretation she invites the user to define the object’s significance.
Zoe has exhibited all over the world including at the IDS West, Designboom mart in ICFF NYC and 100% Design Tokyo, Designboom’s “Handled with Care” in London. Fleet Objects has been featured in several publications such as House Beautiful, Elle Decor UK, House and Home and Western Living Magazine. She is currently a finalist for Western Living Magazine’s Designer of the Year award.
Be sure to check out her website, Facebook and Twitter. You can also look for her on affluent Vancouver blogs, such as Poppytalk and Scout Magazine.
With an elegant, fresh, and minimal look, it is hard not to appreciate Zoe’s ability to bring style to any space. Find her over at Toque 2012!